零售与品牌营销 · 技能案例
RetailCampaignSkill
结合品牌语调、禁用词清单、促销规则与审批流程,批量校审广告文案、推送脚本与社媒帖子,并生成改写建议、风险等级与发布清单。
Skill 结构概览
- 指令层:约定审核清单、语调要求、输出格式与审批动作。
- 资源层:包含品牌手册、禁用词字典、促销政策与素材示例。
- 工具层:脚本批量读取素材表,输出违规条目与改写建议。
推荐资源
- templates/brand-style.md —— 品牌语调指南。
- data/campaign_assets.csv —— 待审核素材列表。
- scripts/campaign_checker.py —— 审核与建议生成脚本。
示例 SKILL.md 片段
---
name: RetailCampaignSkill
description: >
Review retail campaign assets against brand tone, compliance rules, and promotional restrictions.
version: 1.0.1
visibility: team
tags:
- retail
- marketing
- compliance
entrypoint:
command: audit_campaign_assets
label: Audit campaign materials
---
## When Claude should load this skill
- Use during pre-launch campaign QA, spot-checks for franchise partners, or when legal requests compliance proof.
- Helpful for multilingual asset reviews that must align with central brand voice and regional regulations.
## Core workflow
1. Follow `instructions/campaign-review.md` for evaluation criteria, escalation policies, and correction workflow.
2. Run `python scripts/campaign_checker.py` to emit `CAMPAIGN_REVIEW` listing violations, banned phrases, and rewrite prompts.
3. Update `templates/rewrite-guide.md` with approved copy and send change requests to creative owners.
## Linked resources
- `templates/brand-style.md` — Tone, typography, and messaging guardrails for all assets.
- `data/campaign_assets.csv` — Asset inventory including channel, language, and copy variants.
- `instructions/campaign-review.md` — Checklist for legal disclaimers, pricing disclosures, and CTA requirements.
- `templates/rewrite-guide.md` — Response format for returning compliant copy suggestions to marketers.
- `data/banned_phrases.csv` — Optional dictionary of restricted phrases by region or campaign type.
campaign_checker.py 样例
import csv
BANNED_WORDS = {"最低价", "绝对", "永久"}
with open("data/campaign_assets.csv", encoding="utf-8") as fp:
assets = list(csv.DictReader(fp))
reports = []
for asset in assets:
violations = [word for word in BANNED_WORDS if word in asset["copy"]]
if violations:
reports.append({
"id": asset["id"],
"violations": violations,
"suggestion": "请改写并保留合规表述"
})
print("CAMPAIGN_REVIEW=", reports)
1
上线流程
适用于市场、法务与品牌管理协作。
步骤 1: 整理品牌语调、禁用词与促销规则,并完成定期更新机制。
步骤 2: 测试脚本与输出格式,确保识别准确率与建议质量。
步骤 3: 在上线前配置审批流程,与法务/品牌部门确认发布节奏。
成功指标建议
-60%
校审耗时
100%
品牌政策符合率
-80%
违规发布率